13 Reasons How Podcasting Is Beneficial For Business In 2022
It’s hard for businesses to decide which marketing strategies to focus on to make more sales. Podcasting is one of the few marketing strategies you MUST implement to grow your business. Here are the thirteen solid reasons you should start your business podcast in 2022 – let’s dive in!
#1 An alternative channel for making money
Building a successful podcast translates to more opportunities to make money. A study done by IAB estimates that ad revenue for podcasts has increased to around $1 billion in the US alone. This number shows that you can make money by running ads on your podcast.
But the story doesn’t end with ads. If your podcast grows a sizable audience, you can use your podcast to promote affiliate products. Advertisers will find you once your podcast blows up on the internet.
#2 Stay connected with busy prospects
The key to making more sales with marketing nowadays is getting your message out in the shortest possible time.
Source: Nielsen Q1 2018 Podcast Insights
Podcasting is a great way to stay in touch with busy prospects and customers. A proper podcast is created with busy people in mind. Your audience can listen to a podcast any time, and anywhere they want.
#3 Improve your communication skills
As a business, you have to think about communicating better with your target audience. It’s not only your personal responsibility as a CEO/Owner of your business to sharpen your communication skills. You have to encourage your employees to improve their communication skills as well.
The great thing about starting a podcast is that it involves everyone in your company focusing on proper communication. You can divide different responsibilities regarding the creation and management of your podcast, so everyone has a chance to learn more.
#4 Provide detailed insights on topics
Decreasing human attention span has forced marketers to produce “Short” marketing content. However, not all topics can be covered within a few seconds. It’s hard to share detailed information that can influence buying decisions in a short ad.
A podcast is the perfect medium to deep dive into tough topics. You can create lengthy podcasts to discuss everything about an important topic for your target audience. Your prospects and customers will recognize the effort you put into your podcast to share all the necessary information.
#5 Affordable and easier to adopt
Most marketing strategies require a lot of time, money, and effort. On the other hand, running a podcast doesn’t require any of it.
As the creation of podcasts doesn’t take a lot of time, you can start your podcast without having to learn a ton of new skills first. It’s effortless to create and publish a podcast. You can easily learn how to upload a podcast to Spotify and get your podcast online.
#6 Your competitors have a podcast
The basic reason why you should have a podcast is that almost all your competitors probably have one. Businesses run podcasts because around 33% of the US population listens to podcasts.
Having a podcast ensures that you’re not behind your competitors. You can look at your competitors and check which of their podcast episodes are getting famous. You can easily pick the topics and provide your unique take on the selected topic to grow your audience by comparing the trends.
#7 Repurposing of valuable content
There’s no denying that content is the “Undefeated king” of online marketing. However, the problem with content creation is that it isn’t as easy as business owners think.
You have to ensure that your content is promoted on all channels. Running a podcast gives you a safe option to repurpose your content. You can turn your existing blog content into great podcast episodes and provide additional information about topics your audience will love to know.
#8 Promote your business properly
Online marketing is all about strengthening your position online to build trust and promote your business. With a proper podcast, you can get recognition in your target audience and use it to push your products and services.
You can dictate the contents of your podcast as per your needs. For example, if you are going to launch a new product, you can let your audience know about it through your podcast. Doing so will ensure that your loyal customers stay in touch with what’s going on in your business.
#9 Increase traffic on your website
Increased web traffic allows you to introduce your products and services to more customers. While digital marketing strategies like Search Engine Optimization and Social Media Marketing help you promote your website, running a podcast is also a great way to get more eyeballs on your website.
You can publish show notes on your website and encourage your podcast listeners to get show notes on your website. You can also publish a blog and tell your listeners they can find more information about the topic discussed on podcasts on your business website.
#10 Humanize your brand easily
Customers in this digital age don’t want to buy anything from “Inhuman” brands. You have to make your brand fun and interesting for your target audience to generate more sales. Running a podcast enables you to humanize your brand online.
For example, in your podcast, you can share Behind the scenes information with your listeners to keep them in the loop about your company culture.
#11 Become a thought leader
It gets easier to sell more products when you exercise influence in your target industry. To win the trust of your customers and get recognition from competing businesses, you should focus on becoming a Thought leader – and your podcast can make this goal easier to achieve.
#12 Build a deep relationship
Podcasts are unlike those PPC and SMM ads that are kind of forced on your target audience. Only those prospects and customers listen to a podcast from a business they trust. Posting regular podcast episodes online enables you to build a deeper connection with your listeners that goes a long way!
#13 Find new business ideas
You will have to invite influential people in your industry to your podcast to keep things interesting for your listeners. Sitting down with skilled people will enable you to unearth new opportunities. Statistics about different podcast episodes will also help you find new ways of growth of success.